True Leadership
Corporate Identity


  • Audience: (Potential) leaders
  • Visitors: 47% Dutch & 53% international

True Leadership

How do you capture all the expertises of a versatile business coach in image? Arvid Buit, executive coach and owner of True Leadership, is an authority in his field. He asked us to develop a corporate identity through which he can show the world his qualities. The result is a corporate identity with international allure! 

The individual parts of the logo together spell the word ‘true’. It signals the strength and skills needed to keep yourself standing in complex situations. The abstract forms of the logo can also be found on the website, where they function as navigation buttons. By letting aspects such as this come back time and again, the website and business cards form a coherent unity. Besides these abstract forms, we’ve chosen a shiny copper foil that has been used in the background of our laser cut logo. The beautiful foil and the mat paper leave a strong impression, so that Arvid can hand his business cards over to anyone in good faith. 

The corporate identity has become… well, corporate and chique! It’s got national and international glam, and that’s exactly what Arvid was looking for. 

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